ort Adidas origin, but also the future to be a continuation of the conduct of the" world's first store in Sanlitun Adidas sports performance series Homecourt concept, and strengthen the "movement" Experience passion. "Where else playing field even more passion? That is the source of 'Homecourt' concept."
? Ted Meijer had design explained:. "Store in each element with 'movement' as a reference, from the choice of materials, design inspiration to tell the brand story props"
The concept store "concept" Analogy theme park "theme", is a let-store details in series of red lines, allowing guests visiting the store feel more interesting, more impressive, and then feel the spirit of the brand core. For example, this "stadium" locker room design with Blue present, that is, "the team room." A team back to the team room, change clothes a strategic discussion of the second half, which was originally a stadium so that fans fascinated by the secret space? Room.
"The new concept store will not miss such an important element." Ted? Meijer has said. In the "team room" instead of "dressing room" try on clothes, became visiting the shop and feel the unique spirit of the movement an important part.
The theme of transformation there is another effect. Wish to invite you to go to the end of the Sanlitun area of ??the second floor lad cheap jordan shoes for men ies to find out. There, a large mirror and a chair followed the "team room" social property. Huanhaoyifu discuss private dressing in separate small and sat in the "social area" waiting for friends or fellow shoppers, this region is also timely given the clerk a suitable build? Recommendations.
At the same time, the Sanlitun store sub-brands such as Y-3, Porsche Design, also ushered in the concept of the upgrade, such as NEO brand introduced "The Stage" (stage) concept, to strengthen the "young and dynamic" design with a photo wall, etc. experience. By the end of March 2014, sports the classic series (Originals) in Berlin, Germany, ushering in a new concept of "Neighborhood" (community) is the world's first store, use 3D city maps of Berlin to highlight the brand "street tide? Flow."
2014, Adidas plans to athletic performance for each series of Homecourt concept promoted in New York, Paris, Moscow and other 25 cities worldwide. The sports classic series of "Neighborhood" concept in June will also show in Shanghai, Nanjing West Road, New York, Paris, Seoul city is also poised to be? Hair.
The new concept
Concepts home, community, launched a series of dazzling stage ......, because "consumers are becoming increasingly demanding, they come not only for the purpose for which the store, would like to experience the b Retro jordans for sale rand content." Adidas Greater China business public relations director Zhang Qiting (Sabrina Cheung) told the "Global Entrepreneur." Why is the current time node? "Because consumers ready for something new." Hole Jiayi response.
Each new concept has its life cycle, because of rapidly changing consumer demand, this cycle is getting shorter. Homecourt concept before the opening of the January 2012 Shanghai Brand Center using the "core" (Core) concept; "Neighborhood" concept is launched in 2008 called "creative factory" (Atelier) concept successor.
Ted Meijer led the team to the German headquarters store concept life cycle management, Kongjia arts as vice president of Greater China retail business is issued on behalf of the Chinese market, local consumers call to headquarters:? "It is time to provide consumers with a little fresh things. " In the hole Jiayi request, Ted and his team last year repeatedly coming to China, "they want to know what the experience is the Chinese consumers do not ever, because you need to get consumers to remember you, and are willing to share with friends, willing to come back . "
In addition to Ted and hole Jiayi team to develop a new concept store in the process as well as the coordinated involvement of many sectors, besides to create a "experience", floor, ceiling and lighting and other cheap foamposites interior renovation only "surface", in-store service, stores and e-commerce connectivity, service and other sectors are hidden deeper effort.
In order to meet "Neighborhood" a new concept, a new store personnel structure adjustment, the addition of each store, "the expert" (Activation Expert) post - let the endless stream of concerts, exhibitions, art exhibitions take place in the shop, so shop become a local "community" of cultural trends landmarks.
Sanlitun Homecourt is to implement the world's first concept store, is also the world's first implementation of a new future shop customer service model. Jia Yi again when the hole into the Sanlitun store, and get a big hug when the clerk, he believes this is the real "new concept." He explained, "is not ready for each guest with a hug, the key is the 'initiative', so that staff feel that they have the freedom and ability to do the right thing consciously according to previous customer service model, she dare not do so . "The new service model requires escape standardized specification process to encourage staff" do it yourself. " Make consumers feel at the Adidas store in unusual enthusiasm, then the clerk must first be more passion, it is one way to stimulate their autonomy.
bold move Sanlitun store overall layout is set up "centers of footwear district" (Shoebase Retro jordans for sale ), is about the most central gold area store all left shoes. Behind the strategic support that "we hope that more can come from footwear sales and profits," corporate communications director of Adidas Greater China, Zhang Qiting representation. Central shops are mostly conventional models integrated display clothes, shoes and various accessories, in the rear of the shop wall display shelves on shoes. "Both functionality and design sense shoes are unique point of sale, Zara, Uniqlo and so we do not like the shoes." Hole Jiayi to the "Global Entrepreneur" solution? Release.
It is based on this strategic thinking, shoes became a shop center. In the Y-3 sub-brand new concept design also follows the strategy, the central display area also left shoe. However, the specific presentation, Homecourt concept football field bleachers arranged in the form of footwear area, while rows of lights arranged football stadium lighting; and Y-3 shoe area known as the "Holy Land shoes" (shoe shrine), shoe rack by the mirror shoebox piled up, cool and modern.
Center footwear district also has a "shoe it" (Shoebar), it echoes Adidas "all channel" strategy, intended to connect seamlessly online and offline.
it is a shoe with two touch-screen interactive table, shoes on the table, shoes RFID chips will be induced on the screen, displaying Cheap air jordan 12 ovo a 3D image of the shoe, historical and detailed technical information. If these shoes out or broken code, you can connect to the online store order, direct transfer cargo sent home. Creative Director David cooperation with Adidas to develop this interactive system Start JG company? George (Dave Judge), "said the future of the retail offer to compete depends on the best digital interactive connection in the store."
When a new store concept extended to the national markets, localization is inevitable, but the consistency with local personalized balance of global brands and the need to draw the line precisely. Homecourt concept highlights the brand's sports origins, in the worldwide implementation of it remained unified and standardized. But they need the flexibility to fine-tune according to the building characteristics, such as Sanlitun store is the largest area of ??the shop, in order to facilitate fast delivery of goods at the floors where the guests, they developed a special elevator delivery system. The exciting channel inlet are adjusted several times during the on-site implementation. Which should open entrance facade being repeated as appropriate. Originally designed to simulate the game channel "dark channel", will open the square came from Sanlitun guests' sense of estrangement "hole Jiayi they asked," Let c cheap jordans online hannel brighter. " Thus, instead of transparent glass side walls to increase light, floor and ceiling uses warm wood color, the most wonderful is to increase the exhibition stand in long channel, such as from the previous show in 1976 football World Cup special " We not only solve the original problem, letting the once dark place was the perfect place to showcase the brand's history, many guests stay here to take pictures. "hole Jiayi representation.
sports classic series born close fit with the trend of street culture, providing greater display space for localization. However, in the sports classic series generation "creative factory" (Atelier) concept, global consistency is higher, per store remain only two big chairs for artists to play around. The "Neighborhood" new concept of intention is to store a local community center. With the original purpose of this concept, Adidas abandon copy a standard blue or green ways big box, turned around to find the shop facades and culturally appropriate, decorative materials and store image program. "No one will look the same store, each store will be integrated into the local community." Campaign, global head of the classic series Arthur? Hodder (Arthur Hoeld) told the media. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;Nike celebrating Cristiano Ronaldo last year in his sport to new heights, especially recently launched a new free mercurial Superfly color design of the "dark grey". In addition to continuing to continue to Free Nike series of functionality as a selling point, but also equipped with a new Flyknit technology, to bring home a flexible and stable wearing experience. In appearance, the double free mercurial Superfly in gray upper equipped with white presented at the end. Similar in color and brand last year published HTM don't note version, for the last time can not be timely of HTM version of friends to bring another double. The new work will be launched in February 15th through the NikeLab and the official website. when the identification of hot line of guest shoes, to support Ma fight against fakes!! Download the installation and grab a shoe artifact APP-- immediately when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! source: HBElegant lines PUMA First Round S Lodge Series 2013-12-08 22:49:35 Puma's & nbsp; First Round had actually a skateboard shoes, overwhelmed by its designers had a fashion transformation, launched The new & nbsp; PUMA First Round S Lodge series, but the filler design at the ankle still continued the & nbsp; First Round of traditional character. It is worth mentioning that the time the launch of three colors, give a warm feeling, showing a very mellow visual sense, very suitable for winter wear. This series of shoes will be on sale this month, like friends can look at.
turning footwear line, six classic shoes adidas unveiled to the public, a unique fusion of design more than the heritage of the brand DNA. As the apple of many collectors, only the Japanese production of adidas Munchen Munchen SPZL shoes this season to return the name, launched a total of two color. Tennis shoes in the classic GS SPZL same original return, eye-catching. In addition, adidas Kirkdale SPLZ including running shoes, including the "hybrid design" retro shoes running shoes in the integration of different elements, to create a new type of shoes. Everyone sought after Albrecht SPZL inspiration from quite high prestige adidas Leisure leisure series, the embodiment equipped luxury gray suede uppers in new barrel of shoes. Finally, Mounfield SPZL the adidas Super Trekking boots shoe waterproof leather material, color and adidas Boston vamp perfect match, it can be described as the intersection of running shoes and hiking boots.
NBA regular season shoes reported 2.22 2014-02-24 21:07:47
Today the NBA conducted a total of 10 games, the Cavaliers 91-98 Toronto; Magic Knicks 129-121; 115-107 Hawks Pistons; 76 112-124 Mavericks; Bobcats 90-87 pelicans; gray Bear Clippers 102-96; 117-89 Nuggets bull; sun Spurs 106-85; jazz pioneer 94-102; Lakers 101-92 Celtics. Come and enter today's NBA regular season sneakers report.
Tristan - Thompson: Nike Zoom Soldier 7
PJ- Tucker: Nike Kobe 9 Elite & nbsp;
Terence - Ross: Air Jordan 3
DeMar - DeRozan: Nike Kobe 9 Elite & nbsp;
Monta - Ellis: Air Jordan True Flight
Mo - Williams: Nike KD 6
Damian - Lillard: adidas D Rose 4 & nbsp;
Anthony - Davis: Nike Air Max Hyperposite
Carlos - Carlos Boozer: Nike Hyperdunk 2013 PE
Aaron - Brooks: Nike Zoom Crusader & nbsp;
Rajon - Londo: ANTA RR 1
Jodi - Meeks: Nike Zoom Crusader & nbsp;
Paul - Gasol: Nike Hyperdunk 2013 PE
Jared - Salin Jie: Air Jordan 28
Nike Air Max 98 return 2014-05-06 22:44:01
Since the initial offer, Air Max fans can now finally see the Nike Air Max 98, the official confirmation of this classic running shoes will be engraved, the first engraved color with white shoes, orange embellishment details. For more information and we will continue to focus on as we bring you the latest news, like a friend, please pay close attention.Tag: jordan legend , nike air jordan viii , jordan alternate 2 , jordan retro 6 mens black ,cheap jordans online for sale.