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From 44% to 65%, a red Coca-Cola label for 21 percent of added value. & Nbsp; & nbsp; & nbsp; & nbsp; This is the power of the brand. & Nbsp; & nbsp; & nbsp; & nbsp; modern business war, a reference to the brand, often also involves the "brand ambassador." & Nbsp; & nbsp; & nbsp; & nbsp; currently in Japan with the two men in Shanghai, Yao Ming and Liu Xiang is a very vivid example. Respectively, with the Athens Olympics after the NBA and fame, they became completely a seller's market, advertising intent overwhelmed from all sides. 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