[Chinese shoes Network - Brand Dynamics] attention this week for the first-quarter report released Nike analysts and investors, as China's economic slowdown led to decline in consumer demand, the Chinese market is causing serious concerns .
Analysts investment bank Canaccord Genuity Lyon (Camilo Lyon) said that, given the prevalence of the entire market product inventory backlog and excessive discounts problems, we Nike's business in China more cautious. Lyon has just ended a week-long China trip. He said there was no doubt that Nike is in a strong leading cheap jordan shoes for men position in China, however, this advantage is also affected by a variety of macro and competitive pressures promotional environment.
the previous fiscal year, Nike's sales in China totaled $ 2.5 billion, in its $ 24.1 billion of total sales accounted for more than 10%. Lyon is estimated that China contributed 30% of operating profit of this sports equipment giant.
June this year, Nike's stock price appears the biggest decline since December 2008, after Nike's fourth-quarter profit unexpectedly fell, China demand slowdown. China orders in the fourth quarte Retro jordans for sale r increased by 2 percent, compared with third-quarter increase of 20%.
Lyons said the problem is that with the deterioration of demand in China, domestic brands and Nike promotional tools such international brands are resorting to discounts in order to get rid of a lot of inventory. This analyst at Shanghai store by sampling found behind Nike and Adidas China's third-largest sports brand Li Ning store all the goods are in play Qizhe for sale, he said, the lower the price of Chinese shoes ANTA fight tickets sold commodities, clothing places Sizhe sold.
Lyo cheap jordans for sale mens n pointed out that under the price Qizhe half of the amount sold to seven in China Nike sports apparel, Nike is also working to change the type of clothing, the transition from recreational sports to feature line style.
Lyon commented that no brand is immune to the impact of discounts this level, even if it is Nike; practical point of view, we believe that Nike also need three to four quarters to make inventory control.
Lyon pointed out that Li Ning will close 8,000 of 3,000 points of sale, which is the total stock market situation has cast a shadow. Get cheap foamposites together with the sales of these brands is not a good thing: He said, for example, five of the Li Ning store is next to a Nike-owned stores and distributors in a four Nike stores.
He said that although Nike enjoy the advantages of high-end brand status, but will definitely get together promotional activities impact on consumers' purchasing decisions.
Lyons added that Nike in the United States can solve the problem of excess inventory through the factory outlet stores, but Nike in China has yet to establish a similar network. Nevertheless, he pointed out t Cheap air jordans for sale hat the Nike brand is being established guerrilla store, or set up temporary outlets to help clean up excess inventory.
UBS (UBS) analyst Binetti (Mike Binetti) said, Nike is likely to increase profit margins at the expense of local retailers to discount in order to increase China's orders. He said, we believe that Nike is to create a positive future for the struggle. Binetti has just come back from China. He said that Nike is now taking action carefully.
Still, Binetti said US demand growth continued to accelerate enough to offset the adverse impact of C Retro jordans for sale hina, but also the surplus.
accepted FactSet survey of analysts said it expects earnings call Thursday, Nike's profits from income decreased $ 1.36 to $ 1.12 per share. Analysts expected, due to demand driven by the United States, sales rose to $ 6.08 billion from $ 6.43 billion. In addition to China, Wall Street is still concerned about the demand in Europe, Europe is also an important overseas markets Nike.
Analysts Credit Suisse (Credit Suisse) Bath (Christian Buss) said that the strong performance of the North American market may be European market do cheap jordans for sale wnturn and the challenges of the Chinese market, offset, these two factors are limiting the upside potential of Nike. (Chinese shoes Network - the most authoritative and most professional Footwear News)what are you wearing today, the sun came out to share the next bar. Jordan Air 6 Low'Chrome'RetroSB Dunk Low Premium'Mag'NikeShadow 6000SauconyAir Footscape MagistaNikeES22ReebokJordan Air 14'Ferrari'RetroJordan Air 11 LowRetroAir Zoom Flight'96NikeDesign x NikeLab HyperChase'Olive'fragmentAir Max'90'Neon Yellow'NikeJordan XXI'Red Suede'AirKyrie Nike 1 Yellow'' Cheap air jordan 12 ovo TourYeezy Boost 750adidasBalance New 998 Crew''J.LeBron Nike 12'Wheat'ExtVandal High CanvasNikeAir Max Nike 1'Hufquake'Athletics Ewing Hi 33'All-Star'Ewingsource: solecollector like ace series friends yesterday really happy for a time, new brilliant blue color is really beautiful, but this is only the beginning, ACE launched a series of at the same time, adidas has also brought spring x15 the new color! in the beginning of a series of action after the release, Adidas played a nap, but this week, German brand force again. Yesterday, Adidas Porsche Design foot ball shoes, the new color of the ace series, and today's protagonist -- white / green lemon / impact Blue / black color Adidas X15.1 football shoes, another double spring thick football shoes! X series of fans in where? at present, the new color X15.1 football shoes have landed PDS and other football equipment website, Adidas's official website will be added later. Price, high-end X15.1 artificial materials and leather version of the price to remain unchanged at 150 pounds. More regret is the new color X15 did not launch the flagship Primeknit version. new co cheap jordans online lor X15.1, how do you think? This spring is not too beautiful? source: enjoyz& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] team to Brisbane Perry Park Stadium for the second training session after arriving, the team is also wearing a new collective equipment today officially unveiled Nike provides for the national red and white two different race suits, training suits and official T-shirt.
China Football Association has officially signed with Nike, at the signing ceremony, both for the Chinese team in the Asian Cup debut custom-made uniforms. After the national team came to Brisbane, Nike provides the equipment also sent in advance of the team's hotel. Because before the race has put a full set of adidas equipment are taken to Australia, so the national team is also equal to the same time have two brand sponsorship of the equipment, but unfortunately Adidas equipment has become history, but these new equipment in addition to some training clothes distributed to the players hands outside, a lot of equipment also need to re-seal back home storage.
national team after arriving in Brisbane, but also due to the afternoon training, equipment has not been issued and tidy, so no first training session wearing Nike equipment debut. 6 at night, the players have received their training in two red and white jackets, training suits and official T-shirt. From the point of view has been issued equipment, training wear dark blue with a white coat, above all printed on the Chinese team's logo, training and some colors are red and white, the above is also printed on the Chinese team's logo. In the above two red official T-shirt, round neck of a team is not any Chinese or Chinese Football Association logo, only the word "China" and "china" in English, and this T-shirt with the previous Nike sponsorship T-shirt Other Chinese sports teams are very similar.
In the 7-day training among the national team coaching staff, work teams are wearing a red T-shirt debut, the players are wearing white training suits. From this day, the Chinese team's equipment is also officially entered the era of Nike. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Phoenix family's official website)
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