of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in marketing or striking visible. Hidden behind these changes is the destruction of the old business rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark? Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To do this, Mark? Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike has made a "consumer decision" strategy, indicating you want to focus on creating competitive strategie cheap jordans online s of personalized consumer experience. To this end, Nike first product was further subdivided. September this year, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed, it is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now, Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-related online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. ?? 2005, Mark Parker to Apple CE Retro jordans for sale O Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player It is combined. Also known for innovation and marketing of Jobs and Mark? Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed and other conditions in Nike running shoes and sends this information to iPods, so that consumers who have iPods can be clearly understanding of their movement. vice president of global brand and product category management Nike Trevor? Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, whic cheap jordans for sale mens h has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. Meanwhile, Nike has also seized the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional marketing. In the company's marketing in the UK market, for example, according to Nielsen Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark? Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as Michael to win big? Jordan and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degr cheap foamposites ee of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark? Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark? Parker successfully achieved the goal? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge.in the minds of many Adidas Originals's classic design Stan Smith, in addition to conventional color, Velcro and Raf version, Simons series of cooperation, Primeknit technology will meet the upper brand shoes development trend into one, to bring a new version of Primeknit Stan Smith. In , after the first sale in 2014, this time will usher in White/Green, White/Red and White/Black three double OG color, for the most popular and most classic year color, injected fresh blood. It is reported that the new adidas Originals Stan Smith Primeknit OG series will be in April this year in asphaltgold shelves, loyal to the first year of shoe fans, can not be missed!
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