e professional advice and, more importantly, there are runners share, the content can be tips, frustration can also be showing off. This young man will now eat pictures made circle of friends, it is on the appetite.
Today by Ni ke + extends out of the product, it is more in the form of a carrier covered by more movement, such as Nike + Trai ni ng, Nike + Basket-bal l and fuelband like. Innovative technology also contributed to the emergence of new business models Nike -. "User + data + service + terminal" that
Back in 2005, Nike has begun to value the social media. During the 2006 World Cup, Nike collaboration with Google, Orkut based platform for young people keen on football launched Joga.com. In addition, Nike also try using MySpace and YouTube internet. At the time, Nike on MyS-pace football home page is one of the hottest brand community, with more than 50,000 fans.
experiential marketing sense of participation is especially important
N Cheap air jordan 12 ovo ovember 24, Nike launched a new "running series" TV Commercials, in this series of short films, described the 74-year-old runner Taiyuan Sun jogging course of rehabilitation is particularly exciting movie. The film shows him as usual, to get up early to go running day: Passing traffic, ran across the square, passing the curious eyes, ran into the woods road with confidence. He has over 20 years of experience running, although now because of the age issue, but rejected by some marathon, he still insisted on using someone else's name to run. Nike, like the young consumer groups, but the form of options for seniors, this goal is to narrow the distance with consumers from a mental age, I hope there are more and more people to join them.
around "ran to understand" theme, Nike launched micro-channel interactive network, microblogging platform, sponsored 2013 Shanghai International Marathon. In Beijing, Nike opened in Zhongguancun, Sanlitun, three catego cheap jordans for sale ry Cuiwei store experience. Located in Sanlitun store experience running category, in addition to furnishing and running-related products, but also can see more about the running experience of the block. Nike's sense of participation is not just reflected in the movement level, it is the former running shoe design activities to move the consumer end. As we all know, the idea of ??the most haute couture fashion, many people will be associated with high-priced couture, while Nike's philosophy, haute couture is the "do it yourself." Consumers can shop by computer to design their own unique shoes, choose from the style to the soles uppers, to identify, shoelaces, consumers can help themselves, each pair of shoes production cycle is about a month or so, consumption can choose to store delivery, also can express home. Simple permutations game, so that consumers feel more fresh and self-belonging. According to staff briefing, just do a similar experience N Retro jordans for sale ike outlets in service, and this is the next major development direction of the Nike store.
Currently, sporting goods consumption, more products are consumer spending, is not to exercise, but everyday casual wear, but this part of it vulnerable to fast fashion products, substitutability strong. But the basis of the relative substitutability class sports products will be much weaker, because he has a functional, but also has a certain cultural background. Once this purpose is the same hobby together people active in brand after a social platform, to cultivate consumer loyalty is a key part of this, a lot of brand management can be handy.
roots terminal promote lifestyle changes
Despite recent changes, Nike is not much active, determined to continue to do operations on the sports investment efforts in the promotion of sports lifestyle change, which is a direction, as the industry's leading brand, not become followers, "doing something beneficial for the industry, he will become the biggest gainers.
For Nike, his vision is not that much just to sell a few pairs of shoes. "Inventory management is needed, we do on the estimated demand and supply have some problems, which we have in the past two quarters to do, and distributors together to find ways to do now is to 'body 'keep good. "Nike's senior communications director for Greater China HuangXiangYan introduced to. By discount factory stores and auto sales, Nike is clear inventory. "We can not just face stock, put everything to stop, the market is still a need for new things to come." Side to solve the inventory, while Nike must try to make their products and Chinese consumer preferences together.
Chinese consumers, for things freshness, speed pursuit of more and more critical, especially after 90. Faced with such consumers, Nike must adapt to the rapid changes in the product market. "Nike is a company run from the company established, Nike encouraged, inspired countless people to join the ranks of runners, so they have advanced equipment running to provide comprehensive service platform for them and let them run faster, more fun. Now, the story of these runners We are encouraged and inspired, why not their stories to influence more people to run up? "Sima Pei, vice president of marketing at Nike Greater China, said," In China, running sports development so quickly, Chinese runners touching story, which is why we launched the "run to understand" this event in mind. In this seemingly simple and happy commercials "run", we used a new The perspective shows the charm of running. If you are running, you will know the charm of this movement. "
This has been reflected in the product. In recent years, Nike's products form a more simplistic, science and technology component comprises more color has become increasingly rich, especially shoes. This situation exists not only in Nike, it's the same old rival Adidas. To some extent, this is an adjustment for sports brand impact of fast fashion, simple design can reduce production difficulty, shorten production cycle means that the supply chain more responsive.
Nike even know how much of your monthly income, spending habits are what, a month into a few stores, several shopping street, "Through these market research segments, we will channel product inventory, there are A more detailed of the control, so more suitable products to enter the market needs it. "HuangXiangYan said.
"spring she kissed my face and tell me it's spring." This is the Nike ad theme song of the Sun Rehabilitation papers, may in the near future, the social network would really like a ray of spring-like, in fashion marketing field to open a fresh situation. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoes famous network & nbsp; global fashion brand network & nbsp;)Tag: nike lebron 9 , jordan 14 gold , lebron 11 all black , nike lebron soldier pink ,cheap jordans online for sale.